There is a lot of American casual fashion magazine in Japan.
And they have special issue for only DENIM product frequently.
I bought almost all of them and read all over.(^^)
I really interesting them because the article and contents has knowledge for Jeans.
But this is my best magazine in this 10 years .
It is special issue by CLUTCH MAGAZINE,
Usually, this kind of special issue have the contents similar to the catalogue,
as their popular type of Jeans and their fading samples.
(I sometime feel boring because those were same as advertisement)
But we can see not only their product photo,
but we can see the planner’s face photo
and their story that how they produced their Jeans in this special issue.
About Jeans sales point in the catalogue,
it is similar in any Jeans brand,
for example, “Denim cloth is **oz” “Using the same sewing method in the past”
something like that.
But the approach is totally different person by person who are planning their original Jeans.
They are particular about their product,
they are using long period to launch one product,
they are selling same product for a long period.
That’s why this special issue is so attractive because we can read their story.
I hope to launch coming version of this magazine
which have other Jeans brand interview for their product,
even small brand.
Thanks for your reading(^^)